Bringing Crisis Communication to the Forefront: Wire x Future Intelligence at FIFA

On June 3, Wire and Future Intelligence Group co-hosted a one-of-a-kind event at the iconic FIFA Museum in Zurich. Against a backdrop of historic milestones and modern tech, we welcomed a curated audience of European decision-makers, cyber resilience leaders, and operational experts for a high-impact conversation on one of the most urgent topics facing organizations today: secure crisis communication.

This wasn’t just a showcase; it was a challenge to rethink how we prepare for the unexpected.

From all attendees the message was clear: today’s crisis response depends on how people communicate, not just what they say. When reputations, critical systems, and national infrastructures are on the line, you need more than a plan, you need a playbook built on trust, speed, and privacy.

“What stood out to me was that everyone agreed: crisis management isn’t just about plans and protocols. It’s about culture, communication, and confidence in your tools. Wire’s role is to make secure collaboration so intuitive, it becomes second nature when it matters most.”

VP of Commercial, Wire Oliver Brown

“Proactive preparation is the best defense in today’s digital threat landscape. With the right strategy and secure communication tools, reputational damage during a crisis can be mitigated, or even avoided. The energy in the room at the FIFA Museum confirmed: organizations are ready to take resilience seriously.”

CEO & VR-President, Future Intelligence Group Prof. Dr. Richard Werner

Key Takeaways:

• Culture Over Control: It’s not just about compliance. How teams behave under pressure- enabled by intuitive, secure tools - makes all the difference.
• Secure by Design: Attendees noted that Wire is built for encrypted, scalable collaboration under pressure.
• Experience Meets Innovation: Future Intelligence brought decades of experience in risk, compliance, and continuity, complementing our mission to redefine secure collaboration.
• Commitment to the DACH Region: Wire and Future Intelligence both operate out of Switzerland, reflecting a deep commitment to privacy, sovereignty, and regional resilience.

From Left to Right, Christophe Lesur (Chief Executive Officer at Cloud Temple), Oliver Brown (VP of Commercial at Wire), Benjamin Schilz (CEO at Wire) 

Prof. Dr. Richard Werner( CEO & VR-President at Future Intelligence Group AG)

Whether you’re a CISO, a crisis manager, or an executive preparing your next incident drill, one theme came through loud and clear: you can’t wait for a crisis to start building trust.

Discover more about how Wire & Future Intelligence Group supports secure crisis communication.