Explore why Wire is the best WhatsApp alternative for enterprises and EU organizations. Built for security, compliance, and digital sovereignty with end-to-end encryption for both content and metadata.
Looking for a secure, compliant WhatsApp alternative? Whether you're a privacy-conscious individual, an enterprise seeking GDPR-compliant tools, or an EU-based organization demanding digital sovereignty, this article covers how to choose the best alternative to WhatsApp.
WhatsApp is the world’s most popular messaging app but popularity doesn’t equal privacy.
For European businesses and public-sector organizations, compliance and data sovereignty aren’t just preferences, they’re legal imperatives.
Using WhatsApp in a personal context is one thing, using it for sensitive internal communication is another. Here’s what organizations should know:
WhatsApp uses E2EE, but only for message content, not for metadata. This means Meta still collects information like:
This data is enough to build behavioral and organizational profiles, which are attractive to advertisers and vulnerable to surveillance.
WhatsApp’s backend infrastructure and Meta’s business model make GDPR compliance complex. In fact, Meta has been repeatedly fined by the European Data Protection Board, including a €1.2 billion fine in 2023 for violating international data transfer rules.
Meta uses cross-platform data collection strategies, even when users haven’t explicitly consented. This includes tracking via pixels, embedded services, and infrastructure hidden across Meta properties.
This ecosystem-wide tracking presents a risk for businesses operating in regulated industries, where data localization, privacy, and auditability are critical.
When evaluating messaging platforms, especially for business or secure communication, consider:
| Feature | Wire | |
|---|---|---|
| E2EE for content | ✅ Yes | ✅ Yes |
| E2EE for metadata | ❌ No | ✅ Yes (MLS protocol) |
| Open source | ❌ No | ✅ Yes |
| EU-hosted / on-premise | ❌ US-based (Meta) | ✅ Germany / Switzerland / On-prem |
| GDPR & NIS2 compliant | ⚠️ Complex | ✅ Full compliance |
| Designed for enterprises | ❌ Consumer-first | ✅ Built for business |
| Secure guest access | ❌ No | ✅ Yes |
| Multi-device & multi-account | ⚠️ Limited | ✅ Yes |
| Trust model | ❌ Based on Meta/Facebook | ✅ Zero trust, privacy-by-design |
Unlike WhatsApp, Wire is not monetized by data. Instead, it’s funded through enterprise subscriptions: meaning no ads and no hidden business model.
With rising privacy concerns and evolving EU data regulations, choosing a secure, compliant messaging platform is no longer optional. While WhatsApp may suffice for casual chats, it falls short for professional, compliant and privacy-centric communication.
Wire is the best WhatsApp alternative for organizations that need more than a consumer-grade app: it’s secure by design, enterprise-ready, and built in Europe.
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