Wire's Crystal Ball 2020

December 16, 2019

Looking into the crystal ball again - this time for 2020 - Wire highlights some of the trends we see will dominate the headlines for the first year of the new decade.

There are some common underpinnings - most notably that data has now become the most valuable commodity and companies are increasingly running on data, becoming massively vulnerable to any interruption or loss.

The second is mobile. We think about mobile in all aspects - including mobile devices as primary device, a mobile workforce, remote offices and chat-style communication. This change accelerates the corporate need to deliver applications that fit today's workstyle while still protecting corporate assets outside the firewall.

With those two mega trends - here is Wire's view on 2020:

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Cyberattacks will become the number one threat to our global economy

Data has surpassed oil as the world’s most valuable commodity and yet, cybersecurity measures are still not keeping data secure. In 2020, we’ll see a perfect storm of interconnected systems, more remote workforce and sophisticated bad actors leading to cyberattacks becoming the most prominent threat to a company’s market cap, and the global economy as a whole.

Collaboration tools will mature into new categories

The most popular applications in every workplace are communication/collaboration solutions - but thanks to the rapid growth of various tools and specific requirements from users, we’ll see this market mature into specific categories in 2020. We’re already seeing solutions primarily focused on integration, all-in-one suites, and security. These will be recognized as categories in their own right next year.

Zero-trust on the rise as enterprises will “trust no one”

The first half of 2019 had 4.1 billion records exposed due to data breaches. This trend will only increase as global work infrastructures continue to change. For example, complex systems are becoming more interconnected and employees are becoming more mobile, leading to them being less guarded by traditional forms of security. In 2020, zero-trust environments – one that assumes that all data, devices, apps and users are inherently insecure and must be authenticated/verified before being granted access – will become essential for all applications that organizations use most frequently. Moreover, enterprises will demand – and technology vendors will proactively conduct – third party audits to address (lack of) security concerns.

Enterprises adopt privacy and security ideas from the consumer realm

Bills and laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are ushering in a new age of government regulation. In the next year and beyond, enterprises will use such regulations as the de facto way for doing business. This approach will help to fortify an organization’s posture on handling data privacy, while getting ahead of potential emerging regulations in the enterprise.

We know that you are only as good as your last prediction - so here is a round up on last year's themes:

We predicted that cyber insurance would grow by 30%, and looking at WhatsApp's Terms of Use update - the battleground prediction was spot-on. On another front, the standardization of MLS is already well underway with Wire presenting its development on stage at Black Hat USA 2019.

We fell short on one prediction, which anticipated the introduction of a nationwide US privacy regulation - however - we did not see Apple and Facebook's self-regulation privacy ads coming!

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